NEW MEDIA

In addition to production services, Luminous Media offers consulting services to assist clients with their transition into new media.

The Changing Landscape:

We are now in the midst of mass-migration from traditional media sources to the Web

The time spent by Americans watching other media is increasingly spent online

The IBM Institute for Business Value declares the “End of TV as We Know It”

Media-rich web content combined with social networking is poised for enormous gains against traditional media

It’s not just about how many members you have anymore--it’s about how much of their time, attention, and discretionary income your organization commands

The Opportunity:

Net Neutrality has positioned the internet as an open platform for media content -- now any strong brand can harness the time & attention power of a TV network

What is New Media:

A media-rich website with Web TV and Web 2.0 Social Networking functionality

Media content & fundraising technology for Mobile Phones and Handheld Devices

Expensive and cumbersome direct mail print campaigns and linear television are replaced by ‘sticky,’ efficient technologies

Why Transition to New Media?

All large organizations--whether for-profit or not-for-profit--will need to enter the Web 2.0 and Mobile landscape in order to compete in a far more connected world of media

Building your online/mobile affiliation “tribe” today will determine whether you are still in the game tomorrow